Membership Satisfaction Guide: Step 2 – IV. Addressing Club Culture
IV. Addressing Club Culture
A Lions club is the sum of its members. As membership changes, clubs must adjust. The goal is to get your new members involved and keep your current members excited about your club.
The most commonly cited issues with club culture relate to feeling out of touch, or not part of the group.
- Club felt too political
- Club felt too old-fashioned and stodgy.
- The leadership in my club changed and I did not like the change
- Clubs are too hierarchal and formal.
- I did not enjoy the Lions customs.
- There were not enough opportunities for us to socialize.
- I had been with the club for a while and started to feel unappreciated.
- I did not feel like I belonged.
Think about whether your club is comfortable for your members.
- Tailor your club’s practices to your members – do your current practices help or stifle your club?
- What traditions, customs and club rules support your club’s vision of itself? Are the others helpful, or do they get in the way?
- Do your club’s activities reflect the club goals/objectives/mission? If a non-member looked at your club activities, what would your club’s purpose appear to be? Is that in line with your club’s vision of itself and your members’ expectations?
Make every member feel that they contribute to your club, and that their contribution is important.
- Respond when members make suggestions or offer input. Always follow up.
- Create opportunities for all members to get as involved as they want to be.
- Encourage new members to explore multiple opportunities within the club. Let them start where they are most excited to be, but be clear that committee participation rotates as part of leadership development.
- Use LCI resources such as Member Orientation to help your club make new members feel welcome and Club Officer Orientation get new officers oriented.
- Encourage use of the Mentoring Program and assign Lion mentors within the club in addition to the new member’s sponsor. This provides two points of contact in the club for the new Lion.
Be open to suggestions and adjustments suggested by all of your members.
- Use your club’s existing service projects as a source of ideas and guidance on what has worked or not worked well for your club BUT not as a list of “what we must do”.
- Make a practice of retaining a review of your club activities as well as the plans. Be open to your members’ evaluations of existing ideas and any new ideas for improvement.
Hold joint meetings and joint service projects with nearby Lions clubs. This can generate new ideas and new perspectives
Encourage each club member to invite community members to join your club whenever they meet someone who might enjoy being a Lion.
LCI has many resources for leadership training: Emerging Lions Leadership Institutes, webinars and online courses through the Lions Learning Center are available for ongoing leadership development for individual Lions.
Make every member feel that their contribution is important.