Membership Satisfaction Guide: Step 2 – III. Addressing Membership Issues
III. Addressing Membership Issues
The most common responses related to membership issues are:
- Not enough younger members
- Club did not encourage the participation of my family
- Club did not treat women fairly
- was unable to network for my own professional development
A key to a healthy club is willingly and actively trying to encourage diversity of membership. The Lions Learning Center offers a course about Valuing Member Diversity.
- Evaluate your club’s current projects and opportunities. Are there new projects your club would like to develop that could attract new members? For example, developing a networking event could promote your club to prospective target members and provide opportunities to your current members as well.
- Utilize the Young Adult Recruiting Guide to learn how to invite younger members into your club.
- Creating family programs like a Cub club or a Leo club allows your club to involve members’ children and grandchildren, and may encourage younger target members who have children to join.
- Some younger members may be caring for parents or older relatives, as well. Make these family members feel welcome in your club, and emphasize family involvement to encourage these members to join or remain with your club.
- Think about committee and project leadership roles as a training ground for new leaders. Younger members and women can use these opportunities to develop leadership skills
- Examine your club’s requirements for filling leadership roles. Are the prerequisites rigid or flexible enough to allow a variety of members to fill these roles
- Can your members select a level of involvement that suits their lives at that particular time, and adjust as necessary? Flexibility is key to attracting and keeping younger members.
- Use LCI’s Member Orientation resources so your new members fully understand what Lions has to offer throughout their membership.
- Make families welcome at service projects. Are there roles children can fill while their parents serve?
Encourage your new members to invite others as soon as they are comfortable doing so. Also consider trying to welcome your new members in small groups of 2-4 people. New members generally find common ground and fellowship with other new members.
Take advantage of LCI’s Club Branch Program to gather small groups of new Lions:
- Sponsor a campus club branch at a local school, college or university
- If your club has or knows of former Lionesses, create a Lioness Lions club branch.
- For family members who prefer not to serve together, create a family branch. This allows separation while allowing members to take advantage of the family dues reduction.
- A special interest club branch is based on a shared special interest. Champion clubs support Special Olympics and Lions Quest clubs are based on the desire to see children succeed.
- Or, simply start a branch composed of members who all ride bicycles, own dogs or cook.
Branches may eventually convert to new independent Lions clubs or merge into the parent club as desired.